Job ID: 48883
Location: Welford, South Carolina
Employment Type: Direct Hire
Last Updated: 2 days ago
The VP of Sales will be responsible for driving revenue growth, refining sales processes, selecting and implementing a new CRM system, and scaling the sales organization. This executive will work closely with leadership to develop and execute sales strategies that strengthen relationships with distribution partners and expand market share.
The Vice President of Sales will lead and optimize our national sales operations. This executive role will oversee a team of Regional Sales Managers and independent sales representatives, driving revenue growth and enhancing sales performance in a dynamic, high-growth environment. The VP of Sales will be responsible for developing and executing a comprehensive sales and marketing strategy, fostering key customer relationships, and implementing operational improvements to scale the business effectively. The ideal candidate brings experience in leading sales organizations within rapidly expanding companies and a proven ability to manage large, national customer accounts while achieving company-wide sales objectives.
Sales Strategy & Market Expansion
- Develop and implement a national sales strategy aligned with company objectives, identifying market opportunities to expand presence in key territories.
- Analyze sales trends, customer needs, and market conditions, adjusting strategies to maintain a competitive edge.
- Drive business development initiatives, identifying new revenue streams and strategic partnerships.
- Review existing sales territories and restructure where necessary to maximize coverage, optimize sales team efficiency, and drive revenue growth.
- Collaborate with executive leadership to set long-term growth goals and ensure alignment with company vision.
- Lead and manage a team of 6 Regional Sales Managers, 3 inside sales personnel, 3 independent sales representatives, 2 international sales representatives and a marketing manager; fostering a high-performance culture.
- Set clear objectives and KPIs, track progress, and ensure the team meets revenue and growth targets.
- Provide coaching, feedback, and professional development to strengthen sales capabilities and leadership.
- Implement best practices for sales processes, training programs, and performance measurement.
- Travel with sales team members as needed to provide hands-on training, support professional development, and strengthen client relationships.
- Build and maintain strong relationships with key clients, distributors, and channel partners, ensuring long-term partnerships.
- Oversee customer issue resolution, ensuring high satisfaction levels and retention.
- Regularly visit top clients, attend industry events, and participate in high-level negotiations to strengthen relationships.
- Collaborate with distribution partners to develop joint sales initiatives, promotions, and marketing efforts.
- Prepare and present detailed sales reports, performance analyses, and strategic recommendations to executive leadership.
- Utilize CRM tools to track and manage leads, opportunities, and sales activities, ensuring data-driven decision-making.
- Review existing CRM and other sales tools to determine if they should be amplified, reorganized, or replaced to enhance efficiency and effectiveness.
- Oversee marketing efforts, including advertising campaigns, product positioning, and promotional activities tailored to distributor needs.
- Develop market research strategies to identify trends and competitive insights, integrating findings into sales and marketing plans.
- Provide input on product enhancements or new product lines based on customer feedback and market demand.
- Drive end-user demand through targeted marketing, social media initiatives, and sales enablement tools.
- Manage the sales department budget, ensuring efficient allocation of resources.
- Forecast expenses and sales performance, implementing cost-saving measures while optimizing profitability.
- Collaborate with finance and operations to ensure accurate sales forecasting and inventory planning.
- Bachelor’s degree or relevant experience in Business, Marketing, Engineering, or a related field; MBA preferred.
- 7+ years of sales management experience in industrial tools, equipment, or a related manufacturing sector, specifically working in a national role.
- Proven success in managing distribution-based sales models strongly preferred
- Ability to drive revenue growth while focusing on market analysis and customer relationship management.
- Strong track record of building, developing and scaling high-performing sales teams.
- Excellent relationship management, negotiation, and strategic planning skills. Proficiency in CRM systems, sales analytics tools and sales data analysis.
- Ability to thrive in a fast-paced, results-oriented and growth-minded environment.
- Willingness to travel as needed (up to 75%) to support distribution partners and sales teams.
